Online shopping was invented for these four types of people:

Online shopping was invented for these four types of people:

There are four groups of people who are grateful for online shopping, perhaps it was invented for them in the first place?

  1. Online shopping was absolutely invented for mothers of small children. One thing that falls by the wayside when you become a new mum is leisurely shopping trips where you can try on five gazillion different outfits all day long. You also cannot calmly stroll through the glassware section in a home decor store.
    Actually you dare not enter the shop in the first place with either your pram, your fleet footed toddler or your curious six year old. Not unless you are happy to pay for broken stuff.
    No indeed, the only time you can walk anywhere slowly with a toddler is when you want to got for a walk outside and then you spend two hours answering questions about a daisy and a slug.
  2. Shopping off the internet was also created for men who hate shopping with their female companions (most men then seemingly).
  3. People who hate crowds and busy malls but prefer to be outside enjoying the sunlight and an ice cream. (Honestly when was the last time you were allowed to bring an ice cream into a shop?)
  4. Finally, shopping within the global village was designed for people who like to buy things they can’t find in their local village.

I applaud the genius who invented the internet and then the next clever person who made it possible for us to order things to be delivered right to our front doors; and finally I applaud the creators of SUPERBALIST.COM, the South African online store with departments which include clothing for women, men, and children, as well as homeware, sports gear, party goodies and toys.

I know many women who hate to shop but few women who hate shoes so I have a treat in store for you!

It is Autumn in SA at the moment which means that toes need a little bit more covering up and women need shoes for running after their kids as well as stylish boots that are neither too hot nor too cold. Superbalist offers a wide range of footwear from the everyday practical to something for the office as well as for dressing up and going out in the evening.

Superbalist logo

The great thing is they are offering a first-time buyers promo of R250 off (min spend R600). I’ve had a leisurely peruse (from the comfort of my armchair) and these are my top picks in each section, although it was hard to only choose three:

Sneakers (takkies):

Whether you call them takkies, runners, trainers or sneakers, these are my consistently go-to comfy shoes. However, when it comes to style I’m a bit of a chameleon in that I vacillate between sensible, feminine, practical and quirky (or ‘arty’!). When I go out I like to dress to express my mood and I admire women who always look timelessly stylish but I’m not a great follower of trends.

These three pairs caught my eye because they are timeless in their appeal but all have a different feel to them. The pale pink Supergas are so pretty and slightly retro, the red Pumas are flamboyantly fun and the black Vans appeal to my practical need for shoes to go with anything.

2750 Cotu classic canvas SUPERGA superbalist online
SUPERGA 2750 Cotu classic canvas superbalist online
PUMA Basket Heart Superbalist online
PUMA Basket Heart – aren’t these so cute?
VANS Authentic Superbalist online
VANS Authentic


These three pairs of boots appeal to my love of something a little alternative one day, then something unusual the next, followed by a leather classic style boot after that. I’m not used to wearing wear super high heels everyday but occasionally I like to wear them as they do make me feel feminine.

DAILYFRIDAY Military ankle boot in burgundy, black or brown Superbalist online
DAILYFRIDAY Military ankle boot available in burgundy, black, khaki or brown
MADISON® Paisley in two decorated options Superbalist online
MADISON® Paisley available in two decorated options
VERO MODA Elisabeth leather boot in brown or black Superbalist Online
VERO MODA Elisabeth leather boot available in brown or black, timeless style!

Good to know:

  • Based in Cape Town with warehouses in both Cape Town and Johannesburg
  • First-time buyers promo of R250 off (min spend R600)
  • Superbalist offers free delivery on orders over R350
  • Same day delivery option avaliable
  • Free exchange or return within 30 days.
  • Helpful and thorough sizing guidelines if you are not sure how you measure up.
Featured in Elle, Sunday Times, VISI, News24 and Ventureburn among others with up to 14000 people signing up every day AND not forgetting that first-time buyers promo: R250 off of a minimum spend of R600 (40% off), why would you not?

Although they sadly do not deliver overseas (yet), if you do not live in SA, you can still order from overseas to a local address. I happen to know many South Africans who fall very neatly into one or more of those four categories above and so this post is dedicated to them, but most especially it is for my mum-in-law who NEVER buys something nice for herself to wear – I am planing to surprise her with a delivery to her door!

~This is a collaborative post with Superbalist. I was offered a voucher in return for writing this review, all opinions are my own. Please see my full disclosure policy for more information~

Now go off and get yourself that ice cream!

Superbalist logo

Brilliant blog posts on Mum Muddling Through

Lucy At Home

14 thoughts on “Online shopping was invented for these four types of people:

  1. Ha ha, yes I definitely fell in love a little more with online shopping once the girls arrived! Especially for groceries (and shoes!) Those PUma bows are beautiful!
    Thanks for sharing with #coolmumclub

  2. I’m definitely not a fan of crowds and the mall – so online shopping anytime. Love those sneakers – need to get me a pair. Thanks for sharing #blogcrush

  3. I do love online shopping – especially at Christmas time when the shops are heaving. Shopping with a toddler is soul destroying!! #BlogCrush

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